The World of Lim logo is more than just a design — it is a living emblem of our shared surname, our heritage, and our global community. Every element has been carefully chosen to reflect the history, values, and aspirations of 林 people across the world.
At the centre of the logo stands the Chinese character 林. It is formed by placing two 木 (wood) characters side by side, which symbolises two people standing together, hand in hand.
This is more than a piece of language — it is a message of kinship, solidarity, and togetherness. The 林 surname reminds us that we are bound not only by ancestry but also by the strength of relationships and the bonds we carry forward through generations.
Encircling the 林 character are the sun, moon, and stars, which speak of a community that knows no boundaries.
The sun represents life, vitality, and progress.
The moon and stars symbolise continuity, presence, and guidance across time and distance.
Together, they show that 林 people can be found everywhere in the world, active day abundance night, connected by a heritage that transcends geography and time zones.
The mountains, land, and flowing river represent the resilience, strength, and historical journey of the 林 lineage.
The mountains stand for stability, heritage, and the roots of our family name.
The river symbolises prosperity and connection, flowing like the migration of 林 descendants across the globe.
The land grounds the symbol in continuity, showing that even as we move forward, we remain deeply tied to where we began.
This imagery also honours Bi Gan (比干), a virtuous minister of the Shang Dynasty. He is remembered for his loyalty and courage in speaking truth to power, even though it costs him his life under the cruel rule of King Zhou. Bi Gan’s sacrifice made him an eternal symbol of righteousness, virtue, and loyalty. In later traditions, he came to be worshipped as a God of Wealth, connecting our lineage to blessings of prosperity and abundance.
Within the design are subtle shapes of one large and one small dumpling. Though small in detail, their meaning is rich.
Dumplings are an important symbol in Chinese culture:
Their shape resembles ancient ingots, representing wealth and prosperity.
They are made and shared as a family, symbolising togetherness and unity.
They are eaten during festivals, especially Lunar New Year, to bring good fortune and luck.
By including them, the logo connects our heritage to the warmth of family traditions, reminding us that prosperity is built not only on wealth, but on unity and shared culture.
All these elements are framed within a circle, a universal symbol of wholeness, inclusivity, and harmony.
The circle represents the global unity of 林 people — bringing families, businesses, and professionals together into a single community. It reflects both the protection of our heritage and openness to growth, as we build a connected future across cultures and nations.
In the coloured version of the logo:
#B00108
RGB(176,1,8)
CMYK(0,99,95,31)
#F79200
RGB(247,146,0)
CMYK(0,41,100,3)
#36B2CE
RGB(54,178,206)
CMYK(74,14,0,19)
#00366C
RGB(0,54,108)
CMYK(100,50,0,58)
#544A00
RGB(84,74,0)
CMYK(0,12,100,67)
#E3AD09
RGB(227,173,9)
CMYK(0,24,96,11)
#B00108
RGB(176,1,8)
CMYK(0,99,95,31)
#F79200
RGB(247,146,0)
CMYK(0,41,100,3)
#36B2CE
RGB(54,178,206)
CMYK(74,14,0,19)
#00366C
RGB(0,54,108)
CMYK(100,50,0,58)
#544A00
RGB(84,74,0)
CMYK(0,12,100,67)
#E3AD09
RGB(227,173,9)
CMYK(0,24,96,11)
Red Sun — expresses vitality, passion, and cultural pride.
Golden Yellow Moon — represents guidance, renewal, and enduring hope, a reminder that light persists even in darkness.
The World of Lim logo is therefore not just a mark — it is a story. It reminds us of where we come from, honours the sacrifices of those before us, and celebrates the cultural traditions that bind us together.
It is also forward-looking: a call for 林 people worldwide to connect, collaborate, and prosper. The logo represents not only the identity of a surname but also the spirit of unity, loyalty, prosperity, and global kinship that defines the World of Lim.